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Whats wrong with that?
They want you to offer their webmasters and incentive to use your services over anyone elses?
Would seem to me getting your site listed in the ARS reward store would be worth reducing the price considering the amount of potential custom you are going to get from one of the biggest affiliate programs.
It's commonly known as 'business sense' you offer someone a reduced rate in order to plug your services over anothers.
Regards,
Lee
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