How do you know when you hire a designer, that his/her design will convert?
Is it "instinct" or just that youve been in the industry so long that you can tell? Or is it content that sells and the design just needs to look great?
I have been in the industry for quite a while (but not for long compared to many here Id guess) but Ive mainly been an affiliate, and with that, its hit and miss. Some sites sell even though I never thought they would, and some dont sell even though I figured they would. Thats why Im asking a question that I probably should know by now. I admit my fail
