Originally Posted by bossku69

sheesh, it was just a quesiton because i saw it in the title

i think in the past 3-5 years SEM/PPC and SEO has changed a lot, to which there are a number of SEO guys who don't know jack past the basics of how to set up a campaign; same for SEM guys who claim to know SEO.

i used to offer both SEM and SEO services to clients about 5 or so years ago but stopped pursuing SEO as a paid client service because of the extent of what needs to be done, mostly on the client side. you would be surprised just how detailed SEM/PPC really is with some larger high end campaigns.