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Originally Posted by Rednax
Thanks psili, helps to have the breakdown
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Again, I could be off from times as they are now. What I've seen, though, it's usually the carriers and the aggregators making most of the money. Be wary of people selling "services" for your SMS campaigns. You can also look to straight up web delivery for your content - it bypasses the whole SMS route, but there are still integration points: can you get your site on a carrier's deck (their home page), what type of content do you sell - if adult, there's hurdles, etc. etc.
I'm probably off my rocker, so take my comments in stride and good luck :-)