Guys (or gals),
I've been working to better understand the finer points of adult webmastery, and I have a few questions regarding links that I'm sure are easy breezy for you elites. So if you'll be so kind as to indulge me:
1. Hardlinks =
www.whateverblahblahblah.com , right?
2. Backlinks = the same as hardlinks? I read the wikipedia article on them (
http://en.wikipedia.org/wiki/Backlink), but I'm wondering if there's a difference here.
3. Deeplinks = per (
http://en.wikipedia.org/wiki/Deep_linking), this only differentiates a homepage link from a specific page of content. Is ANY NON-homepage link a deeplink?
When you guys invest in hardlinks or link trades, the idea is to increase SE traffic and PR, not so much to get referral traffic from those actual links themselves, right? What kinda ROI do you look for on these investments? I know its an infinitely variable equation, but you must have some idea of what you expect to yield from your expenditure on those links.
Thanks!

