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Viacom has been aggressive in its pricing, Baine said. Although far from the stratospheric levels of sports channel ESPN, which receives nearly $4 per cable subscriber per month, MTV collects about 32 cents a month per cable subscriber, Baine said. Nickelodeon fetches about 45 cents a month per subscriber.
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Wow, ESPN is banking... and all they do is show Sportscenter re-runs all day.