PPC hyperinflation at Google

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  • Evil Chris
    OG
    • Dec 2001
    • 13248

    #1

    PPC hyperinflation at Google

    This just might put a lot of webmasters out of business.

    http://www.e-consultancy.com/news-bl...e-adwords.html

    Damn that is a massive jump.


    It PAYZE to post on GFY

    chris at payze.com | Skype chriswrp
  • Tom_PM
    Porn Meister
    • Feb 2005
    • 16443

    #2
    Yeah it's been all over boards and blogs and everything. Many advertisers have lost everything. One of my ads now has 100% of it's keywords deactivated while another one is fine.
    43-922-863 Shut up and play your guitar.

    Comment

    • Evil Chris
      OG
      • Dec 2001
      • 13248

      #3
      Hey Tom on another subj can you ICQ me... 342827

      Thanks.


      It PAYZE to post on GFY

      chris at payze.com | Skype chriswrp

      Comment

      • teksonline
        So Fucking Banned
        • Jan 2005
        • 2904

        #4
        Steal all your free content, then put you out of business, What a move, I think Google has been pumping feeds of Scarface throughout their corporate world.

        Comment

        • Spudstr
          Confirmed User
          • Jan 2003
          • 2321

          #5
          Its simple, like it says smart marketers know about landing page quality. If you have good landing pages that are related to your terms you have nothing to worrie about. its those people hwo link hundreds of words to 1 landing page.
          Managed Hosting - Colocation - Network Services
          Yellow Fiber Networks
          icq: 19876563

          Comment

          • Evil Chris
            OG
            • Dec 2001
            • 13248

            #6
            at the new price of keywords, there seems to be a lot to worry about.


            It PAYZE to post on GFY

            chris at payze.com | Skype chriswrp

            Comment

            • Chris
              Too lazy to set a custom title
              • May 2003
              • 27880

              #7
              it will be set straight soon enough im sure
              google cant really expect people to pay 10 bucks a click
              [email protected]

              Comment

              • Pornwolf
                Drunk and Unruly
                • Jan 2002
                • 22712

                #8
                I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers.

                Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it.
                Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future.

                It looks bad on the surface but it's a good plan.
                I've trusted my sites to them for over a decade...

                Webair, bitches.

                Comment

                • Evil Chris
                  OG
                  • Dec 2001
                  • 13248

                  #9
                  Originally posted by Pornwolf
                  It looks bad on the surface but it's a good plan.
                  I don't think it's as easy as all that, but we shall see.

                  This is maybe the biggest news in our industry since 2257.


                  It PAYZE to post on GFY

                  chris at payze.com | Skype chriswrp

                  Comment

                  • Tom_PM
                    Porn Meister
                    • Feb 2005
                    • 16443

                    #10
                    Originally posted by Pornwolf
                    I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers.

                    Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it.
                    Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future.

                    It looks bad on the surface but it's a good plan.
                    Well, if I didnt spend every week reviewing my exact terms and their sales I might agree but I, for one, do large amounts of data research and compiling and nobody knows how well my ads sell better than I do. That translates directly into good relevance. Nobody should want higher CTR for the sake of higher CTR.

                    Places like ebay.com and yahoo.com use the wildcard match to show whatever the query was right in the title of the ad. Completely irrelvant and yet their ads are still there.

                    Latin Gay Men
                    100,000 Stores. Deals. Reviews.
                    Latin Gay Men & More!
                    Yahoo.com

                    woohoo, lets all go purchase some latin gay men at yahoo.com, TODAY! I'm sure they'll have exactly what I searched for! lol
                    43-922-863 Shut up and play your guitar.

                    Comment

                    • Pornwolf
                      Drunk and Unruly
                      • Jan 2002
                      • 22712

                      #11
                      Yunno Tom, I can't argue your facts. I know you PimpRoll guys run a lot of campaigns. I think we can both agree that the Adword reviewer logic is often flawed. I think they picked up some DMOZ rejects for their adult checkers.

                      Still, overall I think it makes sense for Google. Time will tell.
                      I've trusted my sites to them for over a decade...

                      Webair, bitches.

                      Comment

                      • godisdead
                        Confirmed User
                        • Jun 2006
                        • 1213

                        #12
                        I thought you couldn't advertise adult stuff via Google Adwords???
                        As a part of this "Do no evil"-philosophy.
                        $40 Flat Fee 70% Revshare
                        YEAH THOSE ARE CRAZY PAYOUTS
                        coming soon Crazy Payouts

                        Comment

                        • DaddyHalbucks
                          A freakin' legend!
                          • Feb 2004
                          • 18975

                          #13
                          Hahahaha, do you believe they really live up to their moto "don't be evil?"

                          Look at what they did in China..
                          Boner Money

                          Comment

                          • bdld
                            $100,000
                            • Dec 2001
                            • 11452

                            #14
                            the problem is the landing page quality bot is real buggy.. now instead of building a good sales page you have to build a page their bot likes, and they don't say exactly what their bot likes either.

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