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		 Changing the direction and "idea" of his campaign like a hundred times or so. 
Then going ultra dirty nearly full time in ads - Just did not play well this time. Really think people expected something serious this time with crisis facing everyone and all.  
 
Then I think the net played a big role this year. 
		
	
		
		
		
		
			
		
		
		
		
	
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