In the mainstream world... it's all good
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Despite tough trading conditions, internet advertising expenditure grew to £1,682.5 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB) the trade body for digital marketing. The research was carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).
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