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With a five minute clip, you want it to be more "trailer style," with a few different parts of the movie included instead of five minutes of continuous action. With a shorter clip, you're selling immediate access to the rest of that particular clip for the price of the trial; with a longer clip, where the surfer might beef off but still be motivated to see more of that content or model, then that's what you're selling. If a surfer is presold and sees a longish, high quality watermarked clip that allays any concerns he might have about the quality of the content, then if he clicks to the sponsor, that click should be a high quality click.
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