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I'd do something ala "the Man Show" "Maxim Magazine"/"Glamor Magazine" "Cosmopolitan" .
Make it mainstream. Go mainstream with that. Seriously.. MAINSTREAM. Don't think small. That domain name could be your ticket to the good life. That domain name is one hell of a jump off point to bigger and better things. I think it's almost equivalent to the creation of "MS" DOS in respect to what you can do with it.
Thats just my 2 cents...
DG
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