I'm finding that more and more surfers are using my TGP's to find new stuff, clicking to the tour to see if they really like it...and then instead of buying a membership (like they used to) they leave.
When that is happening to sites that always converted...I can only come up with one rational idea. They are using me to find what's hot and then are going to search the tubes for the content for free.
I have seen simiilar ratios in my stats for some very big companies that I have promoted for years and years. Can't sell shit on them now. Sending plenty of good, real traffic. But not seeing any conversions.
You can say "Your traffic sucks" until the cows come home. But every hit I send is a real human being clicking on a link that they are interested in. If it doesn't convert at the tour, then there is something happening.
My belief, from my years of experience, is that they are using us as a way to find the next site to search for that has the members area ripped on a tube.