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One thing you can think about is loading the tour movie, while the surfer is on the main page. That way it is less of a hassle for them when they click the free tour button as one of two things have already happened.
1) They click on the tour button, and since it is already downloaded into cache it is a flawless transition
2) They click on the tour button, and since it is almost downloaded their wait time is limited by half.
I was a little disappointed I had to wait for the free tour, although, it was a nice smooth animation with the video inside of it.
I think that video inside that tour will help it convert.
Good Luck with it
Mac
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