If you are not willing to do what I am going to propose, then you need to stick a sock in it and pipe down.
Lets talk about REBILLS...
How many of you site owners and webmasters count on many customers forgetting about their memberships and sticking around on a site?
A lot of you do. That is just as sneaky as any other tactic being used.
"No" you say?
So then do this from tomorrow on:
Create an email that is automatically sent to every member when it comes time to be rebilled. In that email there is a link that they MUST CLICK in order to remain a member of your site. Something along the lines of "CLICK HERE TO CONTINUE YOUR MEMBERSHIP" and then they MUST click it to be rebilled.
Then watch a large percent your rebills go right to the shitter.
If you're not willing to create such a email system to continue the membership for your costumers who forget about their memberships, then you have no right to jump on the anti-x-sale crusade that has come about as of late.
"But they know they are choosing a rebilling option you say? It's not the same!"
Sure. And the consumers can also read and know how to scroll around a page. So again, if you don't count on forgotten memberships, just create this simple mail and system to be fair and honest so you don't cheat a single member who forgets about his memberships. And of course, those members who are sticking around because your content rocks, then they will click the link and all is good. Nothing lost.
Something tells me not a single one of you are willing to do this simple and very effective tool for making 100% of your members aware of their continuing membership and billing.
Do this and then you can throw all the stones you want.
Lets talk about REBILLS...
How many of you site owners and webmasters count on many customers forgetting about their memberships and sticking around on a site?
A lot of you do. That is just as sneaky as any other tactic being used.
"No" you say?
So then do this from tomorrow on:
Create an email that is automatically sent to every member when it comes time to be rebilled. In that email there is a link that they MUST CLICK in order to remain a member of your site. Something along the lines of "CLICK HERE TO CONTINUE YOUR MEMBERSHIP" and then they MUST click it to be rebilled.
Then watch a large percent your rebills go right to the shitter.
If you're not willing to create such a email system to continue the membership for your costumers who forget about their memberships, then you have no right to jump on the anti-x-sale crusade that has come about as of late.
"But they know they are choosing a rebilling option you say? It's not the same!"
Sure. And the consumers can also read and know how to scroll around a page. So again, if you don't count on forgotten memberships, just create this simple mail and system to be fair and honest so you don't cheat a single member who forgets about his memberships. And of course, those members who are sticking around because your content rocks, then they will click the link and all is good. Nothing lost.
Something tells me not a single one of you are willing to do this simple and very effective tool for making 100% of your members aware of their continuing membership and billing.
Do this and then you can throw all the stones you want.
~TheDoc - ICQ7765825
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