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Old 08-22-2008, 10:11 AM  
fluffygrrl
So Fucking Banned
 
Join Date: May 2006
Posts: 2,187
Drama - Traffic Brokers.

I've always said traffic borkers are pretty much a scam, a la work from home assembling paper trees.

I'm not saying that out of the blue, but because, every season or so, I run a little experiment. I've just ran it recently, and I'm going to share the results with you. I'm not going to mention names, because to be honest I've tried them all, and they all show up the same sort of results, so it really makes no difference which one you use, or what color scheme the website has.

Phase I - buy proxy/no cookie/no referer traffic - We do this to get a general feel of the quality of shitty traffic they got.

Quote:
1.56 Pages/Visit
00:00:20 Avg. Time on Site
98.26% % New Visits
89.22% Bounce Rate
Phase II - buy cheap nichemix traffic, filtered for "good countries" tho, so US CA etc - We do this to get a general feel of the quality of traffic coming from the various websites in the network.

Quote:
Pages/Visit 1.41
Avg. Time on Site 00:00:05
% New Visits 99.44%
Bounce Rate 95.01%
Now we make a list of the top 30 best performing websites, and it comes out as follows :
Quote:
Pages Time
20.00 00:01:17
11.00 00:00:20
10.00 00:00:27
8.00 00:00:38
6.00 00:00:16
5.67 00:00:18
5.25 00:00:21
5.00 00:00:12
5.00 00:00:23
4.00 00:00:31
4.00 00:00:22
4.00 00:00:19
4.00 00:00:31
3.00 00:00:18
3.00 00:00:23
3.00 00:00:28
3.00 00:01:54
3.00 00:00:29
3.00 00:01:29
2.11 00:00:06
Phase III - We buy high quality US/UK/CA/AU/etc traffic, restricted to the above domains only. Guess how they perform ? Well...

Quote:
Pages/Visit 1.49
Avg. Time on Site 00:00:11
% New Visits 96.48%
Bounce Rate 88.73%
Improvement ? Not really, just, the broker sending fewer hits, his crap has less effect on the overall traffic quality of my site.

Let's look at how good the SAME 20 sites we selected in the previous phase did.

Quote:
Pages Time
1.00 00:00:00
1.03 00:00:01
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
2.00 00:00:10
1.00 00:00:00
1.00 00:00:00
1.02 00:00:01
1.06 00:00:02
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
1.00 00:00:00
1.03 00:00:04
So apparently, one day has a lot of fucking impact on the quality of a site's traffic, huh. And this happens simultaneously to 30 out of 30 different sites. Uh-huh.

Ftr, the phases are conducted in consecutive days at the same time of day, so time of day's not having an impact.

Feel free to chip in the defense of the brotherhood/business model/cheap source of bothits, but don't try telling me it's traffic, cause it ain't.

For comparison, here are the numbers for my site from the week before this lil experiment

Quote:
Pages/Visit 13.31
Avg. Time on Site 00:01:27
% New Visits 92.25%
Bounce Rate 51.57%
O, and one more point. cca 50k hits of borker "traffic" = 2 free signups, 0 sales. Whoopdedoo I'm very impressed, they got the bots to where they can input email addies and confirm them.

On the other hand, I am willing to bet you that nobody here makes more dollars per unique than I do. Yea, that's right, dollars.

Cheers.
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