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Originally Posted by rowan
I don't see how it's "social voting" if it's a per-user thing. Where does it say - besides the article - that the results may be applied to the basic algorithm in the future?
I remember one of the search engines experimented with clickthrough ratios to help rank results, but that was quickly exploited. MSN? Ask? One that wasn't Google, anyway. :D
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It was Direct Hit. And yes, I find it highly likely that digg style voting will be used for personalized results rather than an integration into the overall algorithm.
When you are logged into your Google account, they will use YOUR input from voting sites up or down to learn the types of sites that YOU like so that can deliver results tailored to your personal preferences. The toolbar data though is definitely in play in a big way.