Quote:
Originally Posted by webmasterchecks
it gives you an idea of whats coming to your site and just bouncing away, cause you want less of that, you can make it better by changing the traffic thats coming and leaving or changing the page around to make it more enticing, id say its one of the more important stats
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Important depending on the type of site you run. For some, yes is matters, for others, it's worthless.
For example, the drudgereport has a 100% bounce rate, but pulls in over a million dollars a year and is one of the most popular news sites on the internet.