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Money.
From a business standpoint out customers are jackasses either way. If we simply refuse a refund, instead of giving it to them we just saved $300 and they are only 9% more pissed off than if we had refunded them. Since we are a 1 product company, it doesn't matter if they hate us or not - we have nothing else to sell them. It's a vanity product - if you buy it, you buy it. Don't want it? This isn't Ross or Mervins or Costco, you can't bring back and refund a 6 month old vintage picture frame you decided you don't want the day before the refund period lapses.
Fuck customers. They are not always right, in fact they are normally absolutely wrong. Modern consumers are far too educated. We receive chargebacks from people with signature confirmation 3 months after purchase - after they say "I can't buy groceries this month, can I get my money back?" and we say no, so they CB. We send the conversation to Visa and win the CB.
Businesses are becoming more jaded, consumers are becoming more jaded, and in a round about way everyone is right to be mad.
I don't do anything illegal. Ever. Never. I would never pre-check cross sales with no clickwrap. I would never randomly charge credit cards for no reason with no goods. I would NEVER steal from a customer.
But what I will do is walk the line on the legal side of things and make the most money possible for myself and our affiliates.
I'd also like to quote Robbie:
"I just want people to understand that everybody is in this to make money. Every business is in business to make money. The car dealerships do it one way, the grocery store another. And when you run a business based on the only affiliate model in business that pays these kind of percentages...you HAVE to find a way to be lucrative."
What I do is nowhere near as bad as what car dealers do, etc. You're right man, we all have to find a way to make money. So long as we aren't breaking laws I see NO issues.
I've been spanked harder by not reading fine-print at a car dealer than a surfer EVER would by not unchecking a cross sell at a porn site.
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