Quote:
Originally Posted by Evil E
I'm sure the Pareto principle could apply to the affiliate business model. Of course it's not 100% exact, but it's a pretty well known principle that is found to be true in a lot of fields.
IE: 20% of the affiliates bring 80% of the income, the other 80% bring 20% of the income.
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I would say, in general those numbers are correct.. Maybe more like 90/10 - but if you worked the averages it probably would come close to 80/20.
This would be for affiliates, active %, and the amount that send sales/traffic, and those ratios too. And member retention, 20% is the natural trial to convert (make you the money), out of those 20% retain for long term.
They adjust a little, but in general, those are hit on for this industry in just about every field.