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I agree. Be glad you didn't bid for it.
About the only folks who will make any money is the .asia registry / registrars, and a few select folks with inside access to get marquee domains like business.asia and sex.asia.
.EU, while in my view is redundent to some degree, has some true utility in that it specifically refers to the European Union.
.ASIA on the other hand doesn't refer to anything that specific ... there's much disagreement / confusion as to what areas (some countries overlap with Europe) constitutes Asia let alone the issues of the diverse cultures / languages of Asia.
.ASIA will likely flameout much like .MOBI already has - check out the threads on DNForum and NamePros about folks bailing out of .mobi in droves.
Ron
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Domagon - Website Management and Domain Name Sales
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