Originally Posted by harvey

I beg to differ






all examples of 2 sites I did working with ultra seen content mostly available for free in the web. Find me 1 (one) site with exclusive converting at those ratios. Only one, not 2, 3 or 10. I'll eat my hat on webcam if you do.
This being said, there has to be a balance between content and design know-how (which means not always will look beautiful, classy or amateurish. To each its own) but if you have non-exclusive over saturated content, you better find someone who knows what he/she is doing. Having good content gives you the freedom of using any kind of design, nothing else. Well, it will cost you a lot more, of course, unless your niche is so unique it's better to shoot it yourself (as I did with some of my old paysites)