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Originally Posted by FightThisPatent
Opening up this debate question since I have been participating in another thread about flash video and downloadable content that brought up this idea.
Are paysite tours dead?
Meaning... with the way that tube sites work, FHG, etc...is the standard approach to tours of showing a couple of pages (either linked sequentially or via buttons) not converting as well as they used to?
My answer is that "tours" need to be more interactive. Use elements of tube sites and FHG to incorporate into the new "tour".
Give surfers some interaction, let them see video clips, pics, etc. beyond the typical layout that usually requires them to scroll down and see almost standard template layout of pic1, pic2, pic3, video clip.. next.
The effectiveness of "the tour" is vital for both the paysite and owners to make money in this competitive space, before - just with other paysites, now - with tube-type sites.
Fight the long live the tours!
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you're right. Although the idea of interactivity in tours is as old as interactivity itself ;) I'm shocked at how few sites use it. I even did tours with fake interactivity and they convert way better than any other tour out there, period.
anyway, as we say in my country, most program owners are "chorizo makers" who put all the meat (content, scripts, whatever) in the mix and produce one chorizo after the other. It tastes good at first, but eventually you'll get tired of chorizo. And to make it worse, with this skewed state of things you have the "chorizo maker copycats". Most of them will fail miserably, of course.
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