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platinum/premimum sites let you use a lot less ads on your page because the idea is to get money off the rebills of the site. So, say you have sponsor content that requires you to have a link to the sponsor on every page you use the content. It wouldn't be possible.
Seriously, you can get enough content for a load of sites for just a couple dollars. It is tax deductable and you will make more money and have more freedom on how you use it.
Plus, a number of the avs programs such as Cyberage offer free hosting and free content as long as you use it only for their program. So, if you HAVE to use free content why not use theirs?
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