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I have a hidden counter that tracks uniques that come to the mainpage. And we average about 10,000-15,000 on that. Im not sure how many finally do end up at the join page, but I would presume a lot less.
About selling content, I thought once the site is a year old, we would start selling some of our content. But in reality, our site really fired up 3 months ago, so its a pretty new site.
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