OK, this is a business thread, so no "would you hit it" pics, no drama, no tube girl, just straight business.
Since some time ago, we were working on something that includes a lot of numbers, tendencies, whatever. One of the numbers we were working on is retention ratios, both seen from the site owner's POV and the affiliates POV (based on revshare programs). We understand that sometimes the numbers an affiliate will see are not the truth, but based on the available data, we found that out of 5 revshare programs, retention rates are around 40%, which means extremely low retention ratio. And I mean EXTREMELY low. Out of those 5 programs, all of them featuring exclusive content, these are the numbers, from worst to better, based on January 2006 thru May 2008, exception made of #3 which goes from 2/2007 thru 5/2008. Programs are not mentioned since I'm not interested in outing them, just giving some numbers for research purposes. Retention time isn't mean to reflect a real retention time, but it's an average. ie, if we have 2 sales and 5 recurring out of those sales, the retention time will be 2.5 moths. Obviously, the most sales the lower the retention time, esp with these low retention ratios.
Without further ado, here we go:
1) 36.17% average retention time 0.22 months
2) 36.66% average retention time 0.29 months
3) 39.06% average retention time 0.40 months
4) 43.11% average retention time 0.34 months
5) 48.33% average retention time 0.34 months
These numbers aren't as accurate as expected, there are better and more complex math functions to analyze this, but for the easier handling I chose this simple way which gives a first sight idea.
Please share your retention ratios, no need to out the program if you don't want to. This is related to affiliates and not program owners since I realize all program owners will retain 100% with lifetime retention time
so let's keep this clean for research purposes. If anyone wants to be more specific and share more details, you're welcome to send the info to webmaster |at| cssxl |dót| com and we'll handle it confidentially and share the general results with you if you want.
