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Unless this show offers something virtually amazing, I don't foresee getting a strong or much attention from the US market. As there are many shows in the USA, not to mention the Costa Rica show, and The island gathering it would be a very tough decision to make a trip over to Europe. To make a trip like that you're looking at a solid week of work missed, keep in mind flight times, costs, jet lag, 4 days for the show, 2 days for flying 1 day for packing/unpacking. It just does not make sense.
PLUS, a new show, where no one knows what to expect, how well it's organized I don't really see a lot of people saying "fuck I cannot miss this!"
And as many people have said prior to this, there are simply just too many shows.
I myself would think the ideal thing here if they wanted to break into and test the show market would be to do a small gathering for basically Euro webmasters and then build from it. If they target them, do a great show then word spreads and people will want to attend the next year. Phoenix started small, and so did other shows. To really make this a good show I would aim small keep it more local impress everyone and come the next year, it's on.
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