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Originally Posted by Hank_Heartland
Beg to differ with you on that one...tell me one huge company and I mean huge company in this industry that has not created a recognizable brand???
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depends on what you mean by "brand"... just because sites are recognized due to the volume of saturation, doesn't mean they've build something significant in the name or that the fact that surfers know what "bang bus" means everyone is going to jump on board with a new site from a "trusted brand" - how many of these "brands" are beating the shit out of customer credit cards with endless cross sells? how many of these "brands" sell access to a site full of absolute crap?
we are not selling paper towels and light bulbs.
porn is about impulse... not lifelong loyalty.
porn is nothing like staying loyal to Ford and anxiously awaiting the new Mustang. the real truth is that this industry does almost nothing but fuck surfers over and disappoint them and with very few acceptions of those few companies who actually understand the need to provide quality to a paying customer, a "brand" isn't a benefit at all.
How many "brands" are going broke? how many "Brands" go out of business each month?
why is it that those guys who are consistently doing things well, putting out great content and taking care of customers are usually the last ones hyping their product?