Quote:
Originally Posted by pornguy
The people LOOK for those brands, And are lead to believe that its the best because its big.
When you think of taking a cruise. You think Celebrity or Carnival, What about Princess cruise line. Ever heard of them, I have been on all three of them, and would take Princess any day over the other bigger names. Better service, better entertainment, less crowding,
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Branding offline is very different than branding online. When you have 5 cruise ships to choose from, peoples selection isn't always based off a brand. But either random choice or through brand loyalty (which is word of mouth). I have never heard of Princess or Celebrity, only Carnival - does that mean they branded me or better? Nope.
But now that you told me that Princess is better, I will probably check it out, if I ever go on a cruise. Did the Princess brand have anything to do with it? Nope, but your loyalty to the brand did.