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Branding works when a person has to remember something and then make a selection later.
The Internet breaks this because I can take the same related product, make it my own 50 different ways, and as long as I get my products in your face, my new brand will be beat out the old.
Thank god for this - or all of us would be toast.
Online, brand loyalty, that is something you build and something that is very hard to beat.
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