I have discovered that a highly favorable listing from Jane's Guide is 10 times better than a listing in Yahoo. How do you get a good listing in Jane's Guide? Create a great site. The listing, if you get it, is free of charge.
This topic reminds of that old Hollywood saying, "Who do I have to fuck to get into this movie?" and the corresponding joke, "Who do I have to fuck to get out of this movie?"
While I'm on a tangent, did you ever hear that joke about New Yorkers' inhospitable attitudes that goes something like this: "An experienced tourist goes up to a New Yorker and asks, 'Which way is Grand Central Station, or should I just go fuck myself?'"
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I did a LOT of research on all this, and I've gotten to the point where I have some sites in the top five on Google. But it took me awhile. I paid for a subscription for a year to a search engine magazine, that was VERY useful and taught me a lot of tricks. I read everything I could on keyword density, metatags, doorway pages, etc, etc. The research was invaluable...it isn't something easily capsulated, and for me it was hard won.
So my best advice is get reading and learn what works from the pros.
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