Quote:
Originally Posted by farkedup
They are trying to take on more of the Chrysler 300 market and the BMW 3's.
|
And thats where the mistake begins. They dont know who they are attracting. A 3 series fan would never go for a 300c, and 300c guys, well... I cant even imagine the comparison of these 2 cars let alone someone trying to build a competitor for BOTH in 1 car! its crazy.
They need to target their market a lot better and as you mentioned, make the lower end models enticing. The M3 is not BMWs moneymaker, the 3 series is. The M3 just shines a lot of light on the 3 which is exactly what its supposed to do. Perfect alignment in marketing.
Dodge on the other hand, they got a beast they can use to push their other cars (the Viper) yet they cant seem to do so. As car manufacturers are building these super sedans, coupes and sports cars, Dodge will be grieving the death of the Viper which is already decided on for 2011.
I feel awful