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You make yourself enough of a hook to get people who continue to visit your site, they tell their friends, you grow up and start trading traffic - and eventually, you succeed or you go back to the day job. Webmastery takes a hell of a lot of effort; I decided to go back to programming and admin because I liked having 5 hours a day to sleep. I wouldn't suggest investing any further time if you think you can toss a buck for skim traffic to make a conversion.
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