To do well in todays porn industry you have to cut yourself apart from the others, apart and above. You can do that by giving the affiliates more money, tools and what ever. Or you can by just converting more of their traffic.
How to do this is the hard part, solve that and you find marketing easier.
So how do you cut yourself apart and above from the competition?
Not by buying a HD camera. How much are they $8,000 all in? Was different back in the days of beta cam when the kit did cut out the weak. $30,000 was the starting price for a good Beta Cam SP, the lens could cost more than the cameras today.
Try this. Think of an idea that has not been done, yet will still sell, or been done badly, think of how to give it a new twist. Look at the others close to or the failed ones and work out where they went wrong. Then find a producer who will make a movie that will create the fantasy.
We talk endlessly on how good promoting niches is. It's great when you have a site run by someone who understand the niche because the surfer is not spoilt for choice. He can't go to 100 other sites and get exactly the same porn, shot the same way, with the same girls and all claiming to be exclusive. He has to stay where he is.
Transfer that situation to mainstream porn and you have a winner. Only one problem. You can't shoot it on a budget of $2,000 for a hardcore scene or 5 solo girl scenes for $1,500. Shooting porn like that you end up with the same porn everyone else has. All exclusive clones of each other. (Please don't tell us you spend $3,000 on a scene, you know what I mean.)
Yes this week you're 1 of 100 with a site in DH, next week it will be 1 in 120, and so on. A HD camera comes out of a box. Porn is far harder to buy.
Now if you can shoot those scenes that are very different and mainstream in HD, you have an even better product. I still doubt the guys jerking off for 15, minutes in their office will give a dam about the image quality. If that were so DVD sales would not be falling over to us on the Net.
And there is the truth, we are not doing as well as we were. But we are doing a lot better than DVD. Put a porn DVD onto your plasma screen and next to it your computer screen and compare the difference. Well there is no comparison in the image quality.