Sometimes I have to wonder about corporate decision makers.

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  • baddog
    So Fucking Banned
    • Apr 2001
    • 107089
    #1

    Sometimes I have to wonder about corporate decision makers.

    I would be willing to bet that a majority of the people that see a TV show or movie that shows someone drinking coffee from one of these cups, will immediately know it is from Starbucks, even if just a portion of the cup is displayed.



    You don't need to see the entire logo to know who is it. That distinctive green sets it apart. To me, that is successful branding.

    So, why would they change from the green to a brown logo? Anyone?
    Tags: None
    • GAMEFINEST
      Make STACK$
      • Nov 2006
      • 14478
      #2
      They have starbucks every 1 or 2 miles in major cities, they are everywhere
      Compound interest.

        Comment

        • Brad
          Confirmed User
          • Jan 2007
          • 2510
          #3
          Looks like they just changed the cups. They are keeping the same logo and signs.

          I don't think it matters anyways. By now everyone knows Starbucks. It has been ingrained into our culture. I'd imagine they are just doing so to change things up and reinvigorate interest in the brand. They did have to shut down a bunch of locations recently.

          Any sucessful brand has to do this at one point or another. Look at Nike, Coke, Apple, etc.
          Affiliate Manager/Media Buyer
          ICQ 376 978 529
          Skype: bradleyjwscott
          [email protected]

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            • pussyluver
              Clueless OleMan
              • Mar 2003
              • 11009
              #4
              Originally posted by baddog
              I would be willing to bet that a majority of the people that see a TV show or movie that shows someone drinking coffee from one of these cups, will immediately know it is from Starbucks, even if just a portion of the cup is displayed.

              You don't need to see the entire logo to know who is it. That distinctive green sets it apart. To me, that is successful branding.

              So, why would they change from the green to a brown logo? Anyone?
              Escapes me. From courses in marketing, green would be the better choice. There are psychological responses to color. Seems to me the color brown would just plain be wrong even with a new logo and new branding.

              Given the amount of money involved, one would think they tested the new logo design including color in 'focus groups'. Having worked in the advertising industry a bit, I know that doesn't always happen.

              So go figure??? Their reasoning would be interesting to hear.

                Comment

                • pussyluver
                  Clueless OleMan
                  • Mar 2003
                  • 11009
                  #5
                  Today Starbucks is giving away free coffee trying to gain customers back. Just heard that on the news.

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                    • ADL Colin
                      Too lazy to set a custom title
                      • Feb 2001
                      • 11929
                      #6
                      Baddog, agree with you 100%. WTF are they thinking?


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                        • BradM
                          Confirmed User
                          • Dec 2003
                          • 3397
                          #7
                          Could be for media buzz. Although if they DO switch it, seems very stupid to me.

                            Comment

                            • ADL Colin
                              Too lazy to set a custom title
                              • Feb 2001
                              • 11929
                              #8


                              Adult Date Link - $50 PPS starting NOW! -- good and JUICY!

                              skype = "adultdatelink"

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