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I take non transferrable as default, or say non transferrable without an agreement of the producer.
If it's a same person that closes shop but wants to use it on another site of theirs - than it's ok. It's a per website license so why would I care if it's xxx.com or xxx2.com as far as it's still one paysite of the same licensee.
If the person closes shop and would want to offer the video to someone else - then it's a problem and I would insist on the new interested one to deal with me directly, because I own the copyrights and the license I granted can't be transfered by the licensee to a third party.
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