Should a content provider make the license so the licensee can transfer it?
Who should control the transfer of a license on content. The content owner or the license owner?
So if the license owner wants to get out of the business, sell the domain or sell the company he can sell/transfer the license without getting back to the content owner.
Maybe the option should be available for an extra charge, but prise is not the issue, that can be negotiated. It's more about the rights.
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