Quote:
Originally Posted by datatank
Amazon ...
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As documented in ?The CDNow Story: Rags to Riches on the Internet,? CDNow?s affiliate program predates Amazon?s by more than a year.
In November 1994, almost a full year before Amazon.com even launched its web site, the venerable CDNow (
www.cdnow.com) began its buyweb program. With its buyweb program, CDNow was the first to introduce the concept of an affiliate or associate program with its idea of click-through purchasing through independent, online storefronts.
And in a twist, "CDNow will open a new store through Amazon.com, joining a number of retailers that are turning to the online sales giant." - December 2002.