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We've been producing original content since '99 - and these days we (wife and I) handle every aspect of our own operation (photography, post-editing, website admin, marketing, etc.) - as someone said above...keep as many hands outta the cookie jar.
It can be both rewarding and frustrating - depending on your mentality and aptitude. Models are often fun to work with...and sometimes a royal PITA. Post-editing can eat up a ton of time depending on the quality you wish to reflect in your final product.
The biggest trick will be to come up with a (somewhat) unique idea or twist on a concept. A signature look or style. The industry always has enough lemmings and bandwagon hoppers.
Good luck with yer endeavours.
The successful ones are those who persevere in the face of initial failure and adversity (cliche, but true).
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