Although you have a point After Shock Media I think the bigger issue is this.
On a global scale such as the internet even if you do everything correct how can you protect you licence and contract rights as its almost impossible to proceed with legal action worldwide.
For example I have seen xpays defend its rights to the paris hilton video in a very aggressive manner but still its copied everywhere and still sold all over ebay and on sites,they must be losing millions even with a tough approach
