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I think licences should state if they belong to a company/url /person and all licences should have terms such as transferable for 20 percent of the original cost (or whatever fee) as this problem occurs regular with so many sites changing hands nowadays and finally a VERY clear description on how the content can and cant be used.
For example a small number of avs systems took advantage of the terms of some licences in the past as the contract stated the content could be used on one url ,so they simply kept it all in one place and let webmasters attach front ends.You could argue thats legal or not but it shows how much fine detail and thought has to go into contracts in this ever changing industry to avoid problems.
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