Originally Posted by Libertine

They are choosing based on perceived character, yes. And indeed, they are much alike in policies.

The main difference lies in something that is another rather important part of substance, though: time spent acquiring political experience and knowledge.

Hillary spent her time in the Senate buried to the neck in legislative issues - doing the work senators are supposed to do. Obama, on the other hand, spent his time in the Senate working on his public image, basically campaigning for an eventual presidential bid already.

You are right. People are choosing which person they like better. Just like many people did in the 2000 election.