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Well you have to pay for that program for one. A lot of webmasters get way with using freeware video tools, especially if they aren't always working with original hi-res source footage like an original content producer usually does. It's the ON2 VP6 codec that makes the output superior to those other options like server side scripts which use a different version codec of Flash to convert already compressed clips that the webmaster might have. I have used Flix Pro's app, but one can also get good output with Sorenson Squeeze and the VP6 codec. The end user experiences it as Flash, no issues.
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