Originally Posted by Paul Markham

To the traffic v content debate.

The only argument the "Traffic is King" can give us is. "You can have the best content in the world but with no traffic you get no sign ups." Try converting the best traffic in the world with a blank page. Even a text link is content.

Tubes prove content is king. The surfer makes the decision on where to stop, stay and return to. Content is what determines that. Not you click jerking him around to build numbers.

The industry's blinkered view to traffic, traffic and more traffic has led us to a situation where many surfers don't think it's worth signing up. Too much good stuff being given away for free and too many sites simply not meeting their needs. We made the bed, nowwe all have to lay in it.

This business is a 3 way street. Sponsor, affiliate and surfers. The surfer is king and he has made his ruling. Yes the surfer has decided, not the affiliate and not the sponsors. Live with it.