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Great Explanation Dollarmansteve!
I want to throw a twist in there though, see if what I am thinking is along the right lines or not......
I have an affiliate ( no names ) that promotes us on one of his TGPs, and we also have a paid spot in the top 10 on same TGP.
Now, the ratios are:
1:1849 for his referrals (main page, near mid/bottom, and archives)
0:42000 for our topspot listing (main page, very top )
Since both of these are being seen by the exact same traffic, in your opinion, what would cause the ratios to be so drastically different?
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