Quote:
Originally Posted by Mutt
Alexa is always pretty good at tracking traffic volume for me - pretty accurate.
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Exactly. Alexa is fairly accurate. Those that disagree generally know nothing about traffic volume or are trying to bolster the ad prices on their own sites. After countless media buys, we have an in house equation that gives a very close approximation of the traffic a site gets based on their ranking.
It's a tool and a good one.