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I remember the limo rides that topbucks use to do - the special dinners and wet tshirt contests in the past. Parties that usually have alot of girls doing wild stuff or special treatment generally get noticed. The 2much boat parties were always great, but if your going to add to that - throw in some strippers or wild show like you guys did a few years back.
Generally few remember who sponsored events until they become standard entertainment and proven draw like lightspeed volleyball in phoenix. Doing it once simply isnt going to cut it anymore - make it ongoing and classy then you start seeing returns as people line up to get into the "party to be at" with any convention
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