Topbucks always has interesting events and it's hard not to know who's sponsoring them. Pornapalooza was interesting years ago. The dinners they had at Opa in Miami. And of course their limo promo, even though it wasn't an event, I think it's hard not to remember who sponsored it.
Who doesn't know who runs the bikini contest at Florida Internext? Or the dodgeball contest in Phoenix? How about the Sagura (sp?) Soiree?
If you do something DIFFERENT, people will remember who sponsored it. With all due respect to those that run the little hotel gatherings with banners hung on the wall, most people probably DON'T remember the sponsors because there's 2 or 3 of them every night of every show.
I think that's really what you're looking for Greg. Justification to spend money on sponsoring something.
Note-In all fairness, there are usually smaller sponsors as well, but events like I mentioned above, people will remember the main sponsor...UNLESS a smaller sponsor does something very specific for you personally. That would certainly stick out.
