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Think of a review site as the best ever traffic filter. It filters to the best sites, and thus makes the most money. Plus, it lets people know what is good about each site, so they are more likely to click on the ones that are going to convert for them.
Reviewers aren't all stupid. If they are accurate, the filter works better. So they make more money with their limited traffic. I think the people at ASS, Jane's Guide, and a few other sites know this.
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