Nearly twice the size of Canada, Russia is the world?s largest country extending over a vast expanse of Asia and Europe.
It has the world's eight-largest population, with some 142m inhabitants. Further Russian speakers also live in the neighbouring countries that were once part of the USSR, before the Berlin wall fell back in 1989.
The subsequent transformation from communism to capitalism made a handful of tycoons such as ?oligarch? Roman Abramovich very rich indeed - according to Forbes Magazine, he has a net worth of some $18.2 billion, and is now the UK?s richest man.
The disparity between the rich and poor is enormous with the vast majority of Russia still having to survive on pitifully low pay - average monthly wages there last year stood at just 8,162 rubles, or about $285.
However, 16.5% of the population, about 23.7m people, are already online and - as with all developing countries - this figure is expected to continue growing exponentially in the months and years ahead.
Credit card penetration in Russia is low, with ?only about five million active credit-card accounts?, according to Brunswick UBS Warburg. Russians would rather use pre-paid cards, rather than credit cards, especially when buying items online.
Online fraud is still all-too commonplace, with no shortage of opportunists wanting to make a quick buck in this, the new land of corrupt Übercapitalism - where who know is still more important than what you know.
One billing mechanism that is still relatively secure is that of phone billing. Chargebacks here are practically unheard of since failure to pay their phone bill will result in the termination of an essential utility which probably also facilitates their connection to the internet.
Russian is the official language, with knowledge of English is restricted to the educated classes who are a minority - so when pitching these surfers you must do so in their native language. Your phone processor should be able to provide you with the tools to do this ? if not, switch to one that can.
