Actually, I attended a seminar about facebook presented by Jeremiah Owyang, he's a Sr Analyst at Forrester Research and an expert on Facebook, and you would be absolutely surprised just how valuable a tool it has become, and how far-reaching.
Here's a few little tidbits to tantalize your tastebuds........
Facebook has experienced 200% growth in a year period.
The average visitor on Facebook stays 20 minutes.
Users are primarily college-educated and vastly considered to be white-collar.
Over 80 million users and growing.
Over 40% of the users of Facebook are over the age of 35...
Anyone with half a marketing brain should have bells and whistles going off...
But in this industry, probably not. We as an industry have become absolutely so far behind the curve of where the consumer markets really are that I almost can't believe that we can all be so blind. The worst part is the refusal to accept change.... but it's always been this way with people clinging to old methods that worked, if it ain't broke don't fix it kind of mindset. When I talk about some of this stuff people look at me like I grew a second head. All I have to say to that, is look where some of us will be in 5 years in a completely different market of generation y, and look where the dinosaurs will be.
